I'm in Starbucks, which, for reasons unclear to me, we call "Starby's" or "Starbs."
The advertisement sign reads:
Wishing is what makes the holidays the holidays.
No, no, no.
It's factually wrong, etymologcally wrong, and also meaningless. Literally ripping out meaning while trying to convey a feeling that will entice me to purchase flavored coffee.
(Now, I'm a total hypocrite. They just offered me a sample of peppermint mocha coffee and I accepted without hesitation.)
So much for that keen observation bordering on rant.
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